BAPE Anniversary

In celebration of Bape’s 30th anniversary and its longstanding partnership with adidas Originals, we created a digital- and social-first campaign that reconnected audiences with the bold attitude and cultural impact of Bape’s iconic past. The work paid homage to the brand’s heritage while reintroducing its spirit to a new generation of Originals fans.

Photographer & Director: Jack Bridgland
Stylist: Open Circle
CGI: INK