A pitch-winning campaign for the UK relaunch of the adidas Campus 00s, brought to life across three key cities: London, Liverpool, and Manchester. The rollout combined nationwide OOH and social content with a series of localized celebration events, creating unique cultural moments in each hero city.
Photographer & Director: Sophie Green
Stylist: Lettie Paterson
Talent: Reeko, Jayden Danns & Marlon Camacho.
