To launch adidas Basketball’s and Damian Lillard’s signature sneaker, the Dame 9, we envisioned a world where Dame’s on-court laser focus carried into everyday moments of his life. The campaign spanned television, adidas channels, and talent social feeds, culminating in a one-of-a-kind retail experience and talent activation in partnership with Bape at their New York flagship store.
Photography: Ricky Alvarez
Director: Antosh Cimoszko
Stylist: Zoey Radford-Scott
Talent: Damian Lillard
