It’s Always Dame Time. Launching adidas basketball’s & Damian Lilliard's signature sneaker the Dame 9, we imagined a world where Dame’s on court laser focus was applied to moments in his everyday life. This content took over adidas & talents social feeds, culminating in a one-of-a-kind retail experience & talent activation with collaborating partner Bape at their flagship store in New York.

Photography: Ricky Alvarez
Director: Antosh Cimoszko
Stylist: Zoey Radford-Scott

Talent: Damian Lillard