Dame X
Introducing the Dame X Adidas basketball sneaker. Dame’s goal was to create a shoe that delivers the performance and quality of a top-tier basketball sneaker while keeping it accessible with an everyday price. We crafted a playful, imaginative world around Dame as he “launches” his sneaker through the quirky universe of daytime television shopping channels. This concept was paired with a series of high-end sneaker renders that highlight the exceptional craftsmanship and premium quality of the design.
Photography: Jason Nocito
Director: Sweetie Pie
Talent: Damian Lillard, Sophie Cunningham & Chelsea Gray.