The adidas x Gucci campaign marked the launch of one of the most anticipated collaborations in recent years, celebrating the meeting of two cultural powerhouses. The work highlighted the fusion of adidas’ sporting heritage with Gucci’s luxury aesthetic, creating content that resonated across both fashion and streetwear communities. The campaign’s influence extended beyond digital, being featured alongside editorial coverage in Germany’s GQ magazine.
Photographer: Lukas Korschan
Stylist: Marco Halbinger & Lilli Stroh
Talent: Serge Gnabry & David Alaba
