Megaride

Footballing icon Lamine Yamal became the face of adidas’ landmark campaign for the Megaride sneaker & Teamgeist tracksuit. Set in the world of the modern streetwear consumer, our cast of models embodied the energy and attitude of the streets. Through a highly stylised approach that layers movement, the shoot captures the dynamic motion and spirit of urban style - brought to life by photographer Alex Cascalana.

Photographer: Alex Cascalana
DOP: Kai Nguyen-Blamey
Stylist: Jake Songui-Hunte

Talent: Lamine Yamal