Pitch winning campaign that established adidas’ new global brand direction across the UK & Europe. OOH campaign that took over the UK; notably Oxford Street / Tottenham Court Road tube station & Westfield, Stratford. Alongside moving image content telling the story of four Originals icons.

Director: Yoni Lapin
Photographer: Lukas Korschan
Stylist: Lorenza Masa

Talent: Stormzy, Jude Bellingham, Sam Fender & Joy Crookes.