Pitch-winning campaign that set the stage for adidas’ new global brand direction across the UK and Europe. A bold OOH takeover dominated key UK locations, including Oxford Street, Tottenham Court Road tube station, and Westfield Stratford. Complementing this were dynamic moving-image stories highlighting four Originals icons, alongside a series of localized activation events..
Director: Yoni Lapin
Photographer: Lukas Korschan
Stylist: Lorenza Masa
Talent: Stormzy, Jude Bellingham, Sam Fender & Joy Crookes.
