The campaign that launched the adidas x Sporty & Rich collaboration showcased the unique fusion of adidas’ athletic heritage with Sporty & Rich’s contemporary lifestyle aesthetic. By highlighting the creative vision and cultural influence of the collaboration, the campaign successfully positioned adidas x Sporty & Rich as a modern, style-forward partnership while driving engagement and excitement across digital platforms.
Photographer: Marco Imperatore
Stylist: Francesca Cefis Casoli
Talent: Chiara Scelsi
