Celebrating 50 years of the Superstar, the Original Icon, we reimagined it through today’s cultural leaders. In bold, high-contrast black and white, the Superstar II and Firebird tracksuit speak for themselves—amplified by each talent’s unique style and personality.
Rolling out across OOH, social, and digital in the UK and EU, the campaign gained nationwide traction.
Photographer: Tom Kleinschmidt
Director: Kai Gillespie
Talent: Stormzy, Barry Keoghan, Olivia Dean, Florian Wirtz, Ghetts, Jade Thirlwall & Shygirl.
